Facebook has nearly two billion users.
Practically everyone on the internet with a valid email address is on Facebook. The popular social media network does not only function to connect friends where they share statuses and photos, but it also has features which has made Facebook become a cost efficient and time efficient marketing and advertising vehicle.
Facebook for Business Promotion
If you are a business owner, you can take advantage of this popularity and these Facebook business promotion features to endorse your brand name and enhance your online and digital visibility and searchability.
Facebook is a digital platform where you can share information about your company and the products or services which it has to offer. It is very efficient in that it is very easy to navigate, making interaction with your audience as well as prospective and existing clients, convenient.
Your Facebook business page can be an effective tool to drive more traffic to your company web pages.
Presented here are some social media marketing and advertising tips which you can use on your Facebook fan page.
How to Use Facebook for Business Effectively
Be Sure to Complete Your Company Profile and Information on Your Facebook Fan Page.
Take advantage of the most basic feature of Facebook where you can introduce your brand name and tell all about your company.
Complete your company profile and information on your Facebook fan page using the “About” section of the website. Put in the most important details about your company, especially the contact numbers and email addresses, through which you can easily be reached. Key in your office’s physical address too. Do not forget to include your company website, for this will definitely spike traffic toward your web pages. Link your Facebook fan page to your other social media accounts too.
Never frustrate an interested client with little to no contact information about your business. Make sure your contact details are always updated.
On this section of Facebook, you can also key in your company objectives. List your products or services with their corresponding descriptions. You can highlight your bestselling products with convincing and enticing captions. In this way, you will encourage your audience to want to learn more about what your company has to offer.
It is recommended to break down this information into an easy to read layout such as using bullet points. This can make reading your basic details more inviting and less taxing relative to putting them all in an overwhelming long block of text.
This is the start of how to use Facebook for business effectively.
Make Use of a Catchy Cover Photo and an Appealing Profile Picture for Your Facebook Business Page.
Take advantage of the cover photo feature of Facebook. You can use it as an advertising board. Update it frequently according to the latest developments in your business promotion such as new product offerings, discounted items, or schedule of ongoing sale.
With regards to the profile picture, you may choose to stick to displaying your company logo for better recognition and retention. On the other hand, it may also be a good strategy to switch profile photos from time to time to intrigue your followers as your updates crop up on their newsfeed. This may be a way to encourage them to check out your page.
A catchy cover photo and an appealing profile picture for your Facebook business page are definitely a must.
Take Advantage of The “Pinned Post” Facebook Feature and Make It Interesting.
This will be an effective way to keep your latest and most important business information and updates in the prime position on your Facebook timeline.
You can pin a status that contains updates or you can instead use the feature to retell your company’s previous achievements such as awards won and other milestones in the business. The latter can be a way of saying your business has always been doing and delivering well to deserve recognition.
Your URL Username on Facebook Should Be Easy to Recall.
Never try and be overly creative to the point that you end up complicating your username.
It is best that your URL username on Facebook should be easy to recall. Keep it simple and just use your brand name. This will prove to be useful when your company is searched for on the web by users. Your Facebook page should easily make it to the top search engine results pages.
Encourage Your Regular Customers to Leave Reviews About Their Experience with Transacting with You.
Feedback is very important. It can help you reflect on where and how else you can grow your company.
In addition, it will be great free promotion too if your existing clients put in positive comments for you on your Facebook fan page.