New Trends to Reach More Customers in 2018

As our business becomes financially successful, we may want to increase our customer base. In other words, expansion. There are different ways of marketing a business and letting a few group of people know that our business exists, and what it seems like. Although starting from a small customer base is somewhat advantageous because we can build a solid, more likely, a loyal relationship with our customers; researching and trying for new, up-to-date trends on how to reach our customers will have a positive and lasting impact on our business.

One of the many ways of reaching our customers is through ‘podcasting’. This technique is so contemporary that many of the people, especially the younger generation are going for it. Podcasting also comes is also one of the techniques recommended by in their article “How to Utilize the Internet Effectively for Your Business.” What exactly is a podcast? I personally like this new trend of getting the attention of our customers. Combining the words ‘iPod’ and ‘broadcasting’, a podcast is a sound file in the form of an MP3 and other sound files that a customer can listen to as long they have a sound system in their laptops or computers.

One of the most popular podcasts, Capture the Magic which is a quick growing Disney World podcast that centers on the rumors and news about the Disney World. Giving its listeners a taste of awareness and excitement on the up-to-the-minute news and rumors around the park, discussions about its park rides, food, and overall park experience can also be discussed in its podcasts. Being a successful, fun and informative show; visitors are also encouraged to purchase the backpacks designed for use in Disney World. Fashion-forward and practical, these backpacks are for everyone who is always on the go and loves traveling a lot. The podcast allows them to reach more people and develop trust with their audience as well.

Going back to the new trends of reaching more customers in 2018, data visualization is also important. Data visualization integrated with Microsoft technology is vital to a merchandise since charting and dashboards are just some of the means of monitoring the growth of a business. Availing Microcharts will help you build monochrome in cell-charts and create color palettes. Thus, helping to create dashboards and reports in excel even more efficient and faster.

In acknowledgment of the recent trends in reaching more customers, here are some of the creative new ways of earning the attention of our customers this year of the Dog:

Getting out of our comfort zone – Defy expectations. Focus on building a stable relationship with our customers. It is not always about making the money moves. So they say, ‘once you have earned your customer’s trust, you have earned their ear.’

Dominating our existing network – Our customers are our best weapon, so we should not forget how important they are in the marketing of our business. They will serve as our own ‘human podcasts’ to other potential customers and will spread good words about our products.

Making ourselves be seen in public – Elevate our public prominence by attending events, public gatherings – or even being a host, ourselves, in public event where people would know what our business is, and how we work as a leader in that business.

How To Have A Successful Documents Services Business

A documents services business can be successful, just like any other business. By following some simple tips, the business can thrive. From hiring new employees to serving customers, the tips are often practical and when followed could have rewards later on.

One of the most essential in any business is getting the right employees. The employees must be certified and qualified to do the job. They should also be properly trained. Training is essential as it would involve handling and scanning documents, which can be a very delicate and sensitive task.

It need not be said, but a good business must provide good products and services. This is the very heart of the business itself and in Springfield, Missouri, SEO agencies are known to help firms attain good bearings in the market. Good products and services will determine if a business will thrive or fail. No business of course would want to provide bad service, though over time some begin to be lax and then slip. That’s when businesses fail. Business owners must see to it that products and services remain constant and have good standards.

A successful business takes effort. There are days when income might not come in at once. That is most true when the business is still starting, that is why the owner must have patience in growing the business. It takes time for a business to grow, and that might take months before it becomes profitable.

The owner must also be able to take in both positive and negative criticisms. Both can help the business grow, especially criticism that is fair and unbiased. The owner must see what areas he needs to focus on, what needs to be developed more. Customers can help in that area by providing feedback. If the business has a site, then there must be a place where customers can leave comments and suggestions on how to improve  business.

Another thing that is needed is to have all state and local documents and paperwork done before opening a business. It will save much trouble if all of these are done prior to running the business since any that are not yet done might put the business in question.

These are just some of the tips in starting and running a successful documents service business. Most of the tips can actually be applied to any business, as they are all practical. Many business owners in time forget some of these, which lead to the business falling on hard times. Most important of them all is patience: growing a business can take time.

Businesses can take months or even years before turning in a profit. Many businesses close down before that time because the owners cannot handle that time when it is not yet doing that well. Those who do weather this time become successful, as the owners realize that by being patient the hard work would soon pay off.

Of course, a documents service business is not for all. See first if the business might be a good one for the area. If it is, then there is a very real chance for the business to grow and thrive later on.


7 Things to Grow Your Business in 2018

Growth is essential in every business. The fast-paced, ever-changing technology and the unpredictable customer expectations are just a few of the many factors that move a business to innovate. Difficult as it may seem, small businesses have to take a few steps further to fuel growth. Successful businesses develop new capabilities and careful planning are always taken into consideration. The uncertainties of carrying things out may be present, but they still act in spite of it.

Are you ready to make new, powerful changes? Here are a few things to do that will make your business grow in 2018:


1. Improved Digital Presence

When was the last time you updated your company website? Have you created an email marketing list? What steps have you taken to make your site mobile-friendly? Make digital an essential part of your marketing strategy. If you’re business is putting on some of the best auctions around then you need a great online presence as much as a big tech company, it’s just figuring out your unique selling position and knowing your audience. 


2. Work with Your Customers

Your customers can provide you with new ideas for products and services. Collaborating with these powerful sources of concepts can improve your ways of doing business. The future of your business relies on the amount of attention you give to check how your customers use your products. This is evident in businesses like F&F vinyl, as part of their business is to educate their customers and prospective customers about their products that will in turn help their customers be happier but to also help them sell more goods. Allowing your customers to learn and perhaps even modify your products and services will help you learn about them as well. This will provide you with enough details to innovate new services and products, therefore, stimulating the growth of your business.

3. Efficient Cash Flow

If you have been unable to make enough capital to invest back into the business, it’s about time you check on your cash flows. Chances are, you will never get to see your business grow if you have little understanding of the day-to-day finances.


4. Delegate Tasks

Focus on growing your business. However, this will be difficult if you have more tasks than you can handle. Rather than have more sets of responsibilities, bring in others to do the job.When you delegate tasks effectively, you are also building your team.


5. Better Communication

Be an effective communicator in your business. Address issues of misunderstandings among your employees and the lack of morale. Consider creating a platform to allow interactions between them and facilitate their relationships with each other. The strength and the level of participation of your employees will help grow your business.


6. Experiment and Learn

Try experimenting. Even in a business like id card holders you can experiment different things and learn more about your industry and customers. Learn from success and even failures. Changes are expected to happen in your business environment so make sure that certain learning goals are set based on these changes. Act on it and begin your journey to success.


7. Trust

Put your trust in your employees, colleagues, business partners and in everything that you do. This will make room for growth in your relationships with the people you work with, which eventually help you become aggressive with your business goals. Trust among co-workers will result in a more comfortable debate, which is needed when making better decisions. Trust between business partners will move things faster and lead to a more confident way of carrying out your goals.


Now, get ready to make 2018 the year your business will grow.

Solutions To Grow And Have A Successful Document Services Business

You need to be sure that your document scanning and storage services business will achieve success. Successful businesses are built on a foundation of hard work and determination. Below are some general rules that could enable you to increase your chances of success in business.

Be observant when someone new starts working for you at your document scanning and storage services business. Checking that the new hire has all of the certifications and qualifications required should be determined prior to their hire date. Additionally, avoid future problems by making sure that the people you hire receive the training needed for them to perform up to your expectations. The long-term growth and success of a business depends largely on its employees, so ensuring that yours are well-trained, satisfied in their jobs, and committed to the document services company’s mission and goals should be a top priority for you as an entrepreneur.

Successful businesses strive to provide their customers with quality products and excellent customer service. Improving the quality of the products and services that your document scanning and storage services business offers is a great way to boost sales and generate additional revenue. If you consistently deliver premium products with a correspondingly high level of service, your customer base will grow due to referrals. It’s impossible never to succeed if you constantly provide the very best your industry can offer.

It can take at least a few months before your get your first paying customer, so be patient. The success of your internet document scanning and storage services business depends on the amount of time, energy, and resources you invest in the early days. Keep your priorities straight and understand that it will take time to turn a profit in almost any new business. If the owner loses interest in promoting his or her document services company, the business is certain to go under.

There must be an area on your web page where clients can leave criticism with respect to the items and administrations that you offer. Your existing reputation will probably be served well by collecting positive feedback since your main objective ought to be to offer your customers exceptional service and support. Allowing customers to post reviews shows customers that you’re committed to meeting their expectations. By giving advancements to the individuals who leave criticism, you could adequately induce your clients to impart their insights.

Before opening your document scanning and storage services business, file all relevant state and federal paperwork and do a little research on business law. Speak with a lawyers who are knowledgeable about business law if you do not have a basic understanding of it yourself. Also when doing this keep in mind lawyers are a great niche to get into with this type of business so you might get a few clients out of it. Remember that the failure of many successful businesses has been caused by one expensive court case. It can be an advantage to have a strong association with a respectable business attorney, particularly in situations where you end up in a lawful circumstance.

Something to keep in mind is that you can also branch out and offer document shredding services for your customers as this is a growing need and one that is vital in today’s cyber security world we live in. A great example of this type of business is Computer Recycling Center which is known for being the premier Southwest Missouri electronic recycling company and also offer their document shredding service as CRC Shredding. You can see how they operate and thrive in this realm and your business could learn a thing or two from how they operate.

Have Luxury Watches Moved Online?

Luxury watches have always been desired items for those who can afford it. Not only do they look fashionable, but they are also very functional depending on the features of the watch. Some buy them for easier checking of the time, while others get them as fashion accessories. For those who can afford them, luxury watches are getting more and more popular with the help of the internet.

One of the best luxury watches that have caught my eye is the Tissot watch. Tissot is a watch brand that puts out quality watches using only the best materials to make them. Some of the latest releases by Tissot have become staple gifts and they do make good presents. Although they may be expensive, each watch is worth every penny because of the quality. To find out what Tissot watch to choose, it is important to do some research and look up Tissot watches reviewed.

The Tissot PR 100 Automatic is an excellent example of a luxury watch that puts quality over quantity. It has a vintage design that is perfect for any occasion. As one of the most common Tissot watches reviewed online, it proves how popular this watch is online. It has an incredible eighty-hour power reserve that makes it capable of lasting longer than most watches.

Another luxury watch I have been keeping an eye on is the Akribos watch. Akribos is another brand that focuses on giving only the best quality watches anyone can have. Just like any other watch, displaying accurate time is the main function of Akribos watches and they have several other features that I am interested in. It is only right to determine what are some of the best selling Akribos watches that they have in stock.

One of their leading products is the Akribos XXIV Men’s AK625SS Round Silver Dial Chronograph quartz bracelet watch. It is composed of a stainless-steel material that comes in the color silver with the hands in blue. What really intrigued me is its crystal casing because it gives the watch more dimension and texture. It is also easy to use at night because of the luminescent hands and markers. This is definitely one of the best selling Akribos watches that they have.

Both Tissot and Akribos have been putting out quality luxury watches and they both deserve the recognition that they are getting both in stores and online. There have been many Tissot watches reviewed and most of them have excellent ratings and minimal disadvantages. And most items made by Akribos make it into the

lists online. Surely, both brands of luxury watches have made names for themselves as the best producers of luxury watches.

As someone who loves watches, I would most likely buy them if I have the money to spare. They also make great gifts for significant others and family members. The popularity of these watches online really do increase the exposure and sales of both watches, all thanks to the internet. These luxury watches are definitely worth their price tag.

How to Utilize the Internet Effectively for Your Business

Selling products and services has become simple through the use of the Internet. In the past, people have to peddle their wares to make a sale. Nowadays, you build a homepage for your business and post the products and services that you sell on the page. People looking for items in the internet that are similar to what you are selling will see the search results and if your business homepage is well-optimized, it might appear on the results page as well. Here are 5 ways to use the internet effectively for your business.

Build a website for your business

Make the homepage attractive and easy to navigate so that visitors will have an easy time looking for what they need. You can post a brochure or product list with product descriptions and prices.

Provide relevant content

Your home page should have content relevant to your business niche. If you are selling roofing materials, then, your content must talk about roofing materials and other information relevant to your niche.

Make use of trending keywords.

Your homepage will become visible only in the first page of search engine results if Google has crawled your pages and indexed it. Google recognizes the keywords that are trending and will most likely crawl pages containing them. However, do not fill your article with keywords because Google does not like this and it might delist your webpage. Use one keyword in a 300-word article and use it naturally. Just inserting a keyword will not be effective.

Use videos, images, tutorials and podcasts

Take note of the best Disney related podcasts that you can easily find in the internet as they will talk about tips, food reviews and even about dole whip themes t-shirts. Once people see the podcasts, they will most likely follow the link to a page that displays these bags. Once they see the product, they will most like place an order and this can give huge boost to the sales of the bags. You can also try publishing videos on YouTube and tutorials. For example, one company that sells hover boards can also publish a tutorial on how to use and perform tricks on this device.

Use email marketing

This is one way of using the internet effectively for your business. You can send emails to thousands of people and convince them to sign up for updates. You can send them an update every month with the hope of persuading them to buy your product. Although you have to send thousands of emails, this will not cost you a cent because you the use of email is free. By sending more emails, your chances of attracting customers become high. If for every thousand of emails, you are able to convert 3 to 5 people into buyers, that is already a success.

Through the internet, you can introduce your products and make your brand well-known. You will be able to reach millions of clients who can be part of your customer database. You can say goodbye to expensive tradition product advertisements and use the internet to grow your business at a minimum cost.

How To Use Facebook For Business Effectively

Facebook has nearly two billion users.

Practically everyone on the internet with a valid email address is on Facebook. The popular social media network does not only function to connect friends where they share statuses and photos, but it also has features which has made Facebook become a cost efficient and time efficient marketing and advertising vehicle.

complete your company profile and information on your Facebook fan page a catchy cover photo and an appealing profile picture for your Facebook business page your URL username on Facebook should be easy to recall

Facebook for Business Promotion

If you are a business owner, you can take advantage of this popularity and these Facebook business promotion features to endorse your brand name and enhance your online and digital visibility and search ability. 

Facebook is a digital platform where you can share information about your company and the products or services which it has to offer. It is very efficient in that it is very easy to navigate, making interaction with your audience as well as prospective and existing clients, convenient.

Your Facebook business page can be an effective tool to drive more traffic to your company web pages.

Presented here are some social media marketing and advertising tips which you can use on your Facebook fan page.

How to Use Facebook for Business Effectively

Be Sure to Complete Your Company Profile and Information on Your Facebook Fan Page.

Using Facebook is also a great way in measuring the effectiveness of your sales force so they can take advantage of the most basic feature of Facebook where you can introduce your brand name and tell all about your company.

Complete your company profile and information on your Facebook fan page using the “About” section of the website. Put in the most important details about your company, especially the contact numbers and email addresses, through which you can easily be reached. Key in your office’s physical address too. Do not forget to include your company website, for this will definitely spike traffic toward your web pages. Link your Facebook fan page to your other social media accounts too.

Never frustrate an interested client with little to no contact information about your business. Make sure your contact details are always updated.

On this section of Facebook, you can also key in your company objectives. List your products or services with their corresponding descriptions. You can highlight your bestselling products with convincing and enticing captions. In this way, you will encourage your audience to want to learn more about what your company has to offer.

It is recommended to break down this information into an easy to read layout such as using bullet points. This can make reading your basic details more inviting and less taxing relative to putting them all in an overwhelming long block of text.

This is the start of how to use Facebook for business effectively.

Facebook for Business Promotion

Make Use of a Catchy Cover Photo and an Appealing Profile Picture for Your Facebook Business Page.

Take advantage of the cover photo feature of Facebook. You can use it as an advertising board. Update it frequently according to the latest developments in your business promotion such as new product offerings, discounted items, or schedule of ongoing sale.

With regards to the profile picture, you may choose to stick to displaying your company logo for better recognition and retention. On the other hand, it may also be a good strategy to switch profile photos from time to time to intrigue your followers as your updates crop up on their newsfeed. This may be a way to encourage them to check out your page.

A catchy cover photo and an appealing profile picture for your Facebook business page are definitely a must.

Take Advantage of The “Pinned Post” Facebook Feature and Make It Interesting.

This will be an effective way to keep your latest and most important business information and updates in the prime position on your Facebook timeline.

You can pin a status that contains updates or you can instead use the feature to retell your company’s previous achievements such as awards won and other milestones in the business. The latter can be a way of saying your business has always been doing and delivering well to deserve recognition.

Your URL Username on Facebook Should Be Easy to Recall.

Never try and be overly creative to the point that you end up complicating your username.

It is best that your URL username on Facebook should be easy to recall. Keep it simple and just use your brand name. This will prove to be useful when your company is searched for on the web by users. Your Facebook page should easily make it to the top search engine results pages.

Encourage Your Regular Customers to Leave Reviews About Their Experience with Transacting with You.

Feedback is very important. It can help you reflect on where and how else you can grow your company.

In addition, it will be great free promotion too if your existing clients put in positive comments for you on your Facebook fan page.


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Using Email Marketing the Right Way

Despite the proliferation of social media platforms as one of the leading marketing and advertising online and digital tools, the more traditional and older method of internet communications in the form of emails still makes for a great marketing and advertising vehicle.

While some may consider email a little outdated relative to the new online and digital strategies of today, it is not true that email is running behind the trend. In fact, it still remains one of the most powerful and most utilized means of communication and promotion for businesses.

After all, could you even sign up for social media network accounts without a valid email address? No, you cannot, right?

why using email marketing the right way works efficiently

Why Using Email Marketing the Right Way Works Efficiently

Some of the advantages of email marketing are its cost and time efficiency, the ease of writing and creating its contents, the tracking of its effectiveness and the convenience of sharing and forwarding messages.

Therefore, email marketing is just as far-reaching and extensive as other digital marketing tools, if not even better.

With these factors set forth and established, using email marketing the right way can contribute a great deal to the promotion of your business and the influx of actual profits.

This is why using email marketing the right way works efficiently.

Presented here are some of simple ways which using email marketing the right way can be great advantage for your business. So take advantage of email to disseminate what your business or company has to offer.

What You Need to Include in Your Email for Marketing Purposes

Make Certain That Subscribing to Your Emails and Newsletters Is Easy and Convenient. When internet users and prospective clients come across your web pages, your website must have an automated feature that invites a call to action, particularly for the web user, to sign-up and subscribe to your email updates. This even works in niches you wouldn’t expect as the site emplores this method well and is in a non traditional niche but it still works well for them. 

Do not chase them off with the daunting task of filling out impossibly long forms just to sign up for your email newsletters. Keep things simple and basic. Ask for the complete name, email address and birthday. Do not tire them with too many fields to fill in.

As well, take advantage of tools that allow for them to instantly sign up by linking their other social media network accounts to their email subscription from your company.

Include in Your Email for Marketing Purposes an Introduction of Your Brand Name.

Establish the identity of your brand name using email marketing.

Create an identity and character that truly and uniquely represent your brand in such a way that set you apart from competition. Be sure when your recipients, meaning your prospective clients and even the existing ones, will know it is your company sending them an email newsletter. They have to identify your brand in an instant when they see the sender and subject line.

Make use of a catchy opening line, while on other occasions, you may want to include in the email contents a reminder of who you are and what brand you are representing. In this way, your recipient will recall, amid his or her pile of email subscriptions, it is your company that is reaching out.

As well, consistency is key. Constantly emailing updates to your subscribers will even result to better retention. Keep them updated. This is a great way of letting them know they are of value to your business.

This is one way of using email marketing the right way.

Let us discuss the contents to include in your email for marketing purposes in the next sections.

include in your email for marketing purposes

Keep Your Email Exciting, Appealing and Inviting by Keeping It Brief yet Complete.

Be sure to not bore and tire your audience with long blocks of text in your email, instead make them want to read the contents and even ask for more in the process.

Creativity is another key in using email marketing the right way. Express concisely what you want to convey to your audience but make sure the message is still encompassing of the necessary information to keep them interested and engaged.

Use quotes and short stories which are relatable to many and convincing enough for your subscribers to share and forward your email. However, ensure all contents are still pertinent to your brand name and what your business has to offer.

Earn the Trust of Your Email Subscribers by Being Honest and Straightforward in Your Contents.

Sincerity is another key to using email marketing the right way.

For instance, you noted your readers’ birthdays upon signing up to your updates. This opens the opportunity for you to be more personal in your way of reaching out to them. You can offer them an added perk or a freebie, say, a downloaded informative ebook because it is their special day.

You have to find ways to include in your email for marketing purposes the opportunities to build a professional relationship with your audience. This is what an email marketing campaign is all about.

Using email marketing the right way can make a huge difference in properly positioning your brand name in the market and in your business industry. Your branding can benefit a great deal from adequate email marketing campaigns.

Invest time and effort in using email marketing to further extend your influence and witness the conversion of your audience into actual clients.


The Three Secrets to Successfully Monetizing IoT Data

The global business landscape is being transformed by the Internet of Things. In the emerging Connected Economy every business will have to become an IoT business, and enterprises that don’t adapt, innovate, and transform their models will risk falling behind. However, the reality is that IoT monetization is going to be difficult, especially IoT data monetization. In fact, I believe that more that 80 percent of companies that begin IoT implementations will squander their transformational opportunities.

For any company that has customers, suppliers, employees or assets, IoT monetization can be transformational. But success in IoT monetization comes down to more than just technology; it requires careful strategic planning and shifting your entire corporate mindset to treating data as the valuable asset that it is. To learn more, I encourage you to check out the article I wrote for BetaNews, where I detail my top three strategies for ensuring that your IoT initiative is part of the 20 percent that actually succeed.

Oh, and one last thing; as 2016 draws to a close, I want to take this opportunity to wish you Happy Holidays and a fantastic 2017 from all of us here at GoodData!

– Roman Stanek


How AI Will End Offshoring

We are living in the Rise of the Machines. No, Skynet and its hordes of Terminators haven’t materialized just yet, but there are many that fear that advances in automation and Artificial Intelligence are a serious threat to humanity in at least one aspect: jobs. In America, more jobs are already lost to robots and automation than to China, Mexico or any other country. But the global impact of the these systems will be felt even more strongly. I believe that the proliferation of ‘virtual talent’ will have a profound effect on intellectual offshoring and business process outsourcing, one that will be especially pronounced for emerging countries.

Traditionally, outsourcing and offshoring has primarily been conducted as a cost reduction measure. After all, why spend more on an expensive local worker sitting at a computer when the same tasks can be performed at a dramatically lower cost by an overseas worker sitting at the same computer, all while maintaining the same level of quality? In the pre-AI world, that thinking made perfect sense. But what if you could make the computer do that same job, without a human operator? The cost savings would be massive, and the business decision obvious.

Advances in AI technology are rapidly making this hypothetical a reality. Recent research from Gartner found that by 2018, 40% of outsourced services will leverage smart machines, “rendering the offshore model obsolete for competitive advantage.” And this market is only going to grow. The same report states that over $10 billion worth of these systems have already been purchased from the more than 2,500 companies providing this technology, while more than 35 major service providers are investing in the development of “virtual labor” options that leverage AI-driven service offerings.

All of this means that the intellectual offshoring we’ve seen since the 90s will no longer be needed or even viable, as there won’t be any business requirement for these services or economic incentive to move these tasks overseas. AI and advanced analytics allow for the automation of many tasks that are currently outsourced. That’s an extremely attractive option; automating tasks that are currently performed by hundreds of overseas employees will enable businesses to hire more expensive local talent who can focus on the difficult tasks and strategic decisions that make bigger business impacts.

AI not only softens the incentive of cheap foreign labor, it also negates the advantages of lower offshore operational costs. If you can locate the machines that are performing these tasks anywhere on earth for basically the same cost, why not keep them close to your home base of operations and save a bundle on travel, audit and compliance costs?

These shifts might take a few years as technology develops, but they are coming, and they will fundamentally change the way the world does business. Intelligent machines are here, and companies that continue to rely solely on outdated offshoring models out of fear of the risks and challenges of being early adopters of these systems do so at their peril. Virtual labor technology can offer potential cost savings of between %10-%70, so business leaders must begin planning now for how to adopt this technology and adapt their organizations to maximize its potential in order to survive and remain competitive.