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The Three Secrets to Successfully Monetizing IoT Data

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The global business landscape is being transformed by the Internet of Things. In the emerging Connected Economy every business will have to become an IoT business, and enterprises that don’t adapt, innovate, and transform their models will risk falling behind. However, the reality is that IoT monetization is going to be difficult, especially IoT data monetization. In fact, I believe that more that 80 percent of companies that begin IoT implementations will squander their transformational opportunities.

For any company that has customers, suppliers, employees or assets, IoT monetization can be transformational. But success in IoT monetization comes down to more than just technology; it requires careful strategic planning and shifting your entire corporate mindset to treating data as the valuable asset that it is. To learn more, I encourage you to check out the article I wrote for BetaNews, where I detail my top three strategies for ensuring that your IoT initiative is part of the 20 percent that actually succeed.

Oh, and one last thing; as 2016 draws to a close, I want to take this opportunity to wish you Happy Holidays and a fantastic 2017 from all of us here at GoodData!

– Roman Stanek

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